PINEWOOD PRODUCTS PRIVACY POLICY
Pinewood Products values and respects the privacy of the people we deal with. Pinewood Products is committed to protecting your privacy and complying with the Privacy Act 1988 (Cth) and other applicable privacy laws and regulations.
This Privacy Policy (Policy) describes how we collect, hold, use and disclose your personal information, and how we maintain the quality and security of your personal information.
When we refer to “use” of personal information, this means handling information within our business, and “disclosure” means providing it to third parties.
What is personal information?
“Personal information” means any information or opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable.
In general terms, this includes information or an opinion that personally identifies you either directly (for example, your name) or indirectly.
What personal information do we collect?
The personal information we collect about you depends on the nature of your dealings with us or what you choose to share with us.
The personal information we collect may include:
- name
- company name
- mailing or business address
- email address
- phone number
- information provided through enquiries, forms, or communications with us
We do not generally collect sensitive information, which includes information or opinions about matters such as health, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, or other information classified as sensitive under the Privacy Act 1988 (Cth).
We will only collect sensitive information where it is reasonably necessary for our functions or activities and where you have provided your consent, or where collection is otherwise permitted or required by law. If collected, sensitive information
will be handled in accordance with applicable laws and used or disclosed only for the purpose for which it was collected unless you consent.
You do not have to provide us with your personal information. Where possible, we will give you the option to interact with us anonymously or by using a pseudonym. However, if you choose not to provide your personal information, we may not be able to provide services, respond to enquiries, or otherwise interact with you.
How do we collect your personal information?
We collect your personal information directly from you when you:
- interact with us over the phone
- interact with us in person
- interact with us online, including through our website
- submit an enquiry or contact form
- subscribe to communications or request information
- engage with us in relation to products or services
We may also collect limited information automatically through your use of our website, as outlined in the “Online activity” section below.
Collecting personal information from third parties
We may also collect your personal information from third parties or publicly available sources where reasonably necessary for our business operations.
This may include information from service providers, marketing platforms, or publicly available business directories, for the purpose of maintaining accurate records, supporting marketing activity, and responding to business enquiries.
Purpose of Collection of Personal Information
We collect personal information only where it is reasonably necessary for our functions and activities.
The primary purpose for which we collect personal information is to supply our products and services, respond to enquiries, and manage our relationship with you.
We may also use and disclose personal information for related secondary purposes where you would reasonably expect such use or disclosure, including:
- marketing and promotional activities (including direct marketing, where permitted by law);
- improving our products, services, and customer experience;
- website analytics, advertising, and user behaviour analysis; and
- internal administrative, research, and operational purposes.
Where required by law, we will obtain your consent before using or disclosing your personal information for secondary purposes.
How do we use your personal information?
We use personal information for purposes connected with our functions and activities, including:
- providing information, products, or services requested by you
- responding to enquiries and maintaining business relationships
- delivering a more relevant and personalised experience
- improving the quality and performance of our website and services
- internal administrative and operational purposes
- marketing, advertising, and research activities
Disclosure of personal information to third parties
We may disclose your personal information to third parties where reasonably necessary for our business operations, including
- IT service providers, hosting providers, and website support services
- marketing, analytics, and advertising service providers
- professional advisers, including legal, accounting, or business consultants
These third parties are required to handle personal information in accordance with applicable privacy laws.
Transfer of personal information overseas
We may disclose personal information to recipients located outside Australia, or store personal information with oversea service providers.
These recipients may include providers of cloud storage, IT systems, analytic services, and marketing platforms (including Google and other similar service providers).
Where personal information is disclosed overseas, we will take reasonable steps to ensure the recipient handles the information in accordance with the Australian Privacy Policy Principles or is otherwise subject to substantially similar privacy policy obligations, where practicable.
By providing your personal information to us, you acknowledge that your information may be disclosed overseas in accordance with this Privacy Policy.
How do we protect your personal information?
We takes reasonable steps to ensure that personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
These measures include:
- maintaining secure systems and hosting environments
- restricting access to authorised personnel only
- implementing appropriate technological safeguards such as firewalls and system protections
- maintaining internal processes for handling and managing information
Online activity
Cookies
Our website uses cookies and similar technologies.
Cookies are small file stored on your device that allow us to recognise your brower and track usage patterns.
If you do not wish to accept cookies, you can adjust your browser settings. However, disabling cookies may affect website functionality.
Website analytics and tracking
We use Google Analytics and Google Ads to understand website usage and support marketing and advertising activity.
These tools collect information including:
- device type, browser, and operating system
- approximate location based on IP address
- pages visited and interactions with the website
- traffic sources, including search engines, social media, and direct visits
These services use cookies and similar technologies to distinguish users and track behaviour across sessions, including interactions such as form submissions and other website events.
This information is generally aggregated and does not directly identify individuals. However, it may be combined with other data in certain circumstances.
Direct marketing
We may use or disclose your personal information to send direct marketing communications where:
- you have engaged with us and consented to receive such communications; or
- it is otherwise permitted by law and you would reasonably except to receive such communication from us.
You may opt out at any time using the unsubscribe function or by contacting us.
We will not send direct marketing communications after you opt out unless you provide consent or it is otherwise permitted by law.
We may also use website interaction data for targeted advertising and remarketing through platforms such as Google Ads.
Retention of personal information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or required by law.
This includes:
- fulfilling the purposes of collection
- legal and regulatory compliance
resolving disputes and enforcing rightsThe length of time we retain personal information will depend on the nature of the information and the purpose for which it is held. When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it, unless we are required by law to retain it for a longer period.
How to access and correct your personal information
We take reasonable steps to ensure that personal information is accurate, complete, and up to date.
You may request access to or correction of the personal information we hold about you by contacting us using the details set out below.
We will respond to requests within a reasonable timeframe and in accordance with the requirements of the Privacy Act 1998 (Cth). In some circumstances, we may be required or permitted by law to refuse access. Where this occurs, we will provide written reasons where required and information on how to complain.
Where we correct information, we will take reasonable steps to notify third parties to whom we have previously disclosed the incorrect information, where appropriate.
Data Breach Notification
We take the security of personal information seriously and have procedures in place to manage and respond to data breaches.
In the event that we experience a data breach that is likely to result in serious harm to individuals whose personal information is involved, we will respond in accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth).
Where required, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) and provide information about the breach, including recommendations about steps individuals should take in response.
We will also take reasonable steps to contain, assess, and mitigate any suspected or actual data breach as soon as practicable.
Links to third party sites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites. We recommend that you review the privacy policies of any third-party sites you visit.
Inquiries and complaints
If you have a question or complaint about how we handle your personal information, please contact us using the details provided below.
We may require verification of your identity and provide further information to help us investigate and respond to your compliant.
We will acknowledge your complaint within a reasonable period and aim to respond within 30 days. If we are unable to resolve your complaint within that timeframe, we will inform you of the reasons for the delay and provide an updated timeframe for response.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au.
